The Centre for Assuring Autonomy - Visual Identity and Branding

The Centre for Assuring Autonomy is a partnership between Lloyd's Register Foundation and the University of York dedicated to pioneering research and innovation at the intersection of AI and safety. Ellen was approached to create a new visual identity design for The Centre for Assuring Autonomy. The visual language is based on a strong colour palette and lines to create a bespoke font style. Ellen created not only the identity, but also designed all the branded marketing material use online and in print.